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Dictionary of Advertising and Marketing Concepts

Christine D. Reid (Learning Resources Manager, University of Strathclyde Business School, Glasgow, UK)

Reference Reviews

ISSN: 0950-4125

Article publication date: 12 August 2014

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Citation

Christine D. Reid (2014), "Dictionary of Advertising and Marketing Concepts", Reference Reviews, Vol. 28 No. 6, pp. 25-25. https://doi.org/10.1108/RR-05-2014-0128

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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