Role of top management green commitment, adaptability culture and green product innovation in boosting organizational green performance in Pakistan

Abstract

Purpose

Top management and managers must highlight environmental issues and adopt green product innovation (GPI) to implement eco-friendly management in their businesses. This research aims to examine the impact of top management’s green commitment and adaptability culture (AC) on organizational green performance (OGP) mediated by GPI.

Design/methodology/approach

The study was conducted in the context of the textile industry of Pakistan, where a sample of 232 employees was collected for the data analysis. The study adopted a quantitative approach, and the data collected were analyzed using relevant statistical tools (SPSS 24 and Smart PLS 3.0) to address the research questions.

Findings

The present study supported positive relationships of top management green commitment (TMGC) and AC with the OGP, whereas GPI mediated the relationships.

Originality/value

Integrating the AC, TMGC, GPI and the organization’s green performance is a milestone as it serves as an effort to present a model promoting green management research. The study’s findings could be used in the textile sector to foster a green culture by strengthening green AC and GPI by raising environmental concerns within the workforce.

Citation

Gull, M., Rashid, M., Hassan, S. and Rehman, S. (2024), "Role of top management green commitment, adaptability culture and green product innovation in boosting organizational green performance in Pakistan", Research Journal of Textile and Apparel, Vol. 28 No. 4, pp. 1066-1090. https://doi.org/10.1108/RJTA-12-2022-0159