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Heritage narratives in the digital era: How digital technologies have improved approaches and tools for fashion know-how, traditions, and memories

Marcella Martin (Department of Italian Studies, New York University, New York City,New York, USA)
Federica Vacca (Department of Design, Politecnico di Milano, Milan, Italy)

Research Journal of Textile and Apparel

ISSN: 1560-6074

Article publication date: 8 June 2018

Issue publication date: 22 November 2018

1643

Abstract

Purpose

By considering the role of technology in museum archives and exhibitions, as well as company archives and production, this paper aims to present that digital technologies offer new approaches and tools to consider fashion know-how, traditions and memories.

Design/methodology/approach

Through an extensive literature review and a close consideration of multiple sources, this paper analyzes fashion, tradition and knowledge creation through the lens of museum and company archives. A section on museum archives analyzes the role of fashion in the museum and the use of technology in cataloging, online resources and exhibitions for knowledge transfer of fashion history. The second half of the paper considers the relationship between heritage, company archives and technology in branding and consumer engagement.

Findings

The paper summarizes recent scholarship in the fields of fashion archives and demonstrates the still current importance of heritage in generating new design and exhibition practices. Despite having its roots in the past, heritage demonstrates continuity with the present and looks to the future with the same devotion and commitment, thus guaranteeing quality and authenticity for both museum collections and company productions.

Originality/value

Through a case study methodology, this paper presents how digital technologies can offer new approaches and tools in museum archives and exhibitions, as well as in company archives and collection development, to reconsider and translate fashion know-how, traditions and memories in the digital era.

Keywords

Acknowledgements

This paper is the result of common research and findings; nevertheless, Sections 1 and 3 were edited by Marcella Martin, PhD Student in the Department of Italian Studies at New York University and Sections 2, 4 and 5 were edited by Federica Vacca, Assistant Professor at Politecnico di Milano, Milan, Italy and co-founder of the research collective Fashion in Process, part of the Design Dept. at Politecnico di Milano [www.fashioninprocess.com].

Citation

Martin, M. and Vacca, F. (2018), "Heritage narratives in the digital era: How digital technologies have improved approaches and tools for fashion know-how, traditions, and memories", Research Journal of Textile and Apparel, Vol. 22 No. 4, pp. 335-351. https://doi.org/10.1108/RJTA-02-2018-0015

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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