Cultural factors of network inter-firm cooperation

Abstract

Purpose

The purpose of this study is to specify cultural properties that influence inter-firm cooperation, advancing a conventional theoretical economic-based framework.

Design/methodology/approach

An evaluation of concepts related to parametric cultural assessment was the theoretical foundation for structural aspects of inter-firm collaboration, documented in an empirical study that investigates cross-cultural analysis. This study was based on research at a cross-national level, allowing cultural disparities to be captured. Therefore, the empirical basis was the sixth World Values Survey, which is the largest cross-national project for assessment of cultural values.

Findings

It was found that cultural properties, as freedom of choice; advancement of norms for equal dissemination of power; low perceived uncertainty; strategic orientation on the future; and spread norms of humanistic orientation would further develop inter-firm cooperation.

Practical implications

The current study specifies a systematic and practical definition of attributes in the culture of inter-firm collaboration. Advantages of such advanced frameworks are more sustainable collaboration models, decreased expenses of inter-firm coordination methods and possibilities for establishing network knowledge among collaborating firms – a necessity for competitive advantage in today’s global economy.

Originality/value

To the best of the authors’ knowledge, no previous research has been undertaken that specifies cultural properties influencing inter-firm cooperation, advancing a conventional theoretical economic-based framework.

Citation

Popov, E., Stoffers, J. and Simonova, V. (2019), "Cultural factors of network inter-firm cooperation", Review of International Business and Strategy, Vol. 29 No. 2, pp. 103-116. https://doi.org/10.1108/RIBS-09-2018-0085