The ethnographer and the paradox of emotional closeness. An autoethnography of shame in accounting research

Abstract

Purpose

This paper aims to explore the role of the researcher’s emotions in ethnographic practice in accounting research. This paper focuses on shame as an emotion that lingers on, despite the efforts to work through those emotions.

Design/methodology/approach

The authors conducted a collective autoethnography to make sense of the fieldwork and after-fieldwork emotions and their consequences. This autoethnography began with the three authors discovering their shared feeling of shame.

Findings

Building on Hochschild’s theory (1979, 1983) on emotional labor, the authors demonstrate how shame emerged as a central and lingering emotion of the ethnographies beyond an emotional labor process. The authors show how a double shame appeared toward the field participants and the academic accounting community, affecting the writing and the work.

Originality/value

The authors demonstrate that the perception of the research community’s rules of feelings gives rise to emotions that ultimately change the work. The authors show how collective autoethnography can help accounting research to acknowledge and give room to emotions.

Citation

Drujon d’Astros, C., Gaudy, C. and Strauch, M. (2025), "The ethnographer and the paradox of emotional closeness. An autoethnography of shame in accounting research", Qualitative Research in Accounting & Management, Vol. 22 No. 1, pp. 65-86. https://doi.org/10.1108/QRAM-10-2022-0171