Abstract
Book review by Nadia Ballard. Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: Central and Eastern Europe and Latin America. Chicago: CCH Inc., 2001.
Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: China, India and Other Asian Countries. Chicago: CCH Inc., 2001.
Citation
Ballard, N. (2003), "International Franchising in Emerging Markets", New England Journal of Entrepreneurship, Vol. 6 No. 1, pp. 65-66. https://doi.org/10.1108/NEJE-06-01-2003-B008
Publisher
:Emerald Publishing Limited
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