Exploring the determinants of information adoption: A comparative study of online store and third party forum
Nankai Business Review International
ISSN: 2040-8749
Article publication date: 28 November 2019
Issue publication date: 4 December 2019
Abstract
Purpose
The purpose of this study is to explore the effects of review group’s content-related and environment-associated attributes on information adoption intention of information readers. In addition, this study further investigates the effects of these determinants in different websites with different commercial attributes (i.e. online stores and third party forums).
Design/methodology/approach
This study used a structured online survey to collect data from an online store and a third party forum in China; totally 302 responses were collected.
Findings
The empirical results confirm that all of the five determinants significantly affect the information adoption intention of information readers. Furthermore, the authors found that four of the determinants have distinct effects in different websites.
Originality/value
The findings of this study validate the significant moderating role of website attributes in readers’ information processing. Information readers use distinct criteria to evaluate the received review information; electronic word-of-mouth determinants have varying effects on different websites with different commercial attributes.
Keywords
Acknowledgements
This work is supported by the Fundamental Research Funds for the Central Universities (Grant No. JBK1802012), the Fund from Collaborative Innovation Center for the Innovation and Regulation of Internet-based-Finance (Grant No. JBK150407), and Fund from Laboratory for Financial Intelligence and Financial Engineering, Southwestern University of Finance and Economics.
Citation
Luo, C., Luo, X. and Ma, N. (2019), "Exploring the determinants of information adoption: A comparative study of online store and third party forum", Nankai Business Review International, Vol. 10 No. 4, pp. 618-634. https://doi.org/10.1108/NBRI-11-2018-0065
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited