Differential effects of interpersonal relationships across functions on product and service innovation

Abstract

Purpose

The aim of the study was to investigate the differential effects of interpersonal relationships across functions on product and service innovation, and to examine the moderating role of market competition.

Design/methodology/approach

This study was based on a survey of senior and middle managers from 149 pharmaceutical firms in China.

Findings

Interpersonal relationships between employees across functions (IR-E) have a stronger impact on product innovation than do interpersonal relationships between managers across functions (IR-M), but IR-M have a stronger impact on service innovation. Market competition strengthens the effects of IR-M on both product and service innovation, but it attenuates the effect of IR-E on service innovation.

Originality/value

Although the effects of interpersonal relationships across functions are crucial to cross-functional interactions, these effects have received little attention in the literature. By identifying the potential “backfiring” effect of dual-level interpersonal relationships, this study contributes to knowledge of cross-functional relationships. It also deepens understanding of the relationship between cross-functional relationships and organizational innovation, especially in the service setting.

Citation

Wang, F., Cao, R., Wu, S. and Chen, M. (2021), "Differential effects of interpersonal relationships across functions on product and service innovation", Marketing Intelligence & Planning, Vol. 39 No. 5, pp. 728-742. https://doi.org/10.1108/MIP-07-2020-0310