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Go for green life: linking green dynamic capabilities and ethical leadership with green competitive advantage through green marketing strategy

Arej Alhemimah, Murad Ali, Saeed Badghish, Hengky Latan, Charbel Jose Chiappetta Jabbour

Management of Environmental Quality

ISSN: 1477-7835

Article publication date: 24 January 2025

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Abstract

Purpose

This study examines how green dynamic capabilities (GDC) and ethical leadership (EL) influence a firm’s green sustained competitive advantage (GSCA) by focusing on the mediating role of green marketing strategy (GMS) within the natural resource-based view (NRBV) from the perspective of dynamic capabilities.

Design/methodology/approach

The conceptual model is tested using multi-source and three-wave time-lagged data from 213 managers and their subordinates in the Saudi Arabian hospitality and tourism industry.

Findings

The empirical findings confirm that GDC and EL have a positive and statistically significant impact on GMS and GSCA. In addition, the results suggest that GMS partially mediates the links between GDC and GSCA as well as between EL and GSCA.

Originality/value

This is an original study that examines GDC, EL, GMS and GSCA in a single model. This study demonstrates how GDC and EL lead to high levels of GSCA through the mediation of GMS.

Keywords

Acknowledgements

The Deanship of Scientific Research (DSR) at King Abdulaziz University (KAU), Jeddah, Saudi Arabia has funded this project under grant no. (KEP-MSc: 69-246-1443).

Citation

Alhemimah, A., Ali, M., Badghish, S., Latan, H. and Chiappetta Jabbour, C.J. (2025), "Go for green life: linking green dynamic capabilities and ethical leadership with green competitive advantage through green marketing strategy", Management of Environmental Quality, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MEQ-10-2024-0433

Publisher

:

Emerald Publishing Limited

Copyright © 2025, Emerald Publishing Limited

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