Circular product development strategies for sustainable production and consumption based on waste valorization
Abstract
Purpose
This study aims to propose guidelines for developing circular products based on waste recovery that are aligned with sustainable production and consumption.
Design/methodology/approach
A systematic literature review and case studies on circular product development were conducted. In total, 15 companies with products based on waste recovery and aligned with sustainable production and consumption goal were studied.
Findings
The results show the decisions and strategies applied at each stage of the new product development process, including the design for recycling, the use of waste as a raw material for products and the concern for reducing pollution and recovering end-of-life products.
Practical implications
The cases studied meet the goals of efficient use of natural resources and waste reduction by preventing, reducing, recycling and reusing waste. For practitioners, a set of guidelines is proposed to help companies develop circular products based on waste recovery.
Originality/value
Previous studies have not evaluated the new product development process and circularity from the institutional theory and waste valorization perspectives.
Keywords
Acknowledgements
The authors want to acknowledge the financial support of CAPES - Coordination of Improvement of Higher-Level Personnel and CNPq – the Brazilian National Council for Scientific and Technological Development.
Credit author statement: Daiane Rossi: Conceptualization; data curation; investigation; methodology; software; roles/writing – original draft; Writing – review and editing; project administration. Fernando Henrique Lermen: investigation; roles/writing – original draft; writing – review and editing. Márcia Elisa Echeveste: roles/writing – original draft and supervision.
Data availability of case studies companies:
Company A: ECOWOOD - https://www.ecowood.ind.br/
Company B: IN BRASIL https://www.inbrasil.ind.br/institucional/a-in-brasil/
Company C: AMBIENTE VERDE https://ambienteverde.ind.br/
Company D: TRAMONTINA https://global.tramontina.com/sustentabilidade
Company E: GLOBAL PET https://www.globalpetsa.com.br/
Company F: INDORAMA VENTURES https://www.indoramaventures.com/en/home
Company G: ECOFABRIL https://www.ecofabril.com.br/
Company H: JF FIBRAS https://www.jffibras.com.br/historia/
Company I: MAXITEX https://www.maxitex.com.br/fio-pet-reciclado-maxitex
Company J: MALWEE https://grupomalwee.com.br/nossas-iniciativas/circularidade-na-moda-2/
Company K: GRUPO EUROFIOS https://www.grupoeurofios.com.br/en
Company L: GERDAU https://www2.gerdau.com.br/sucata/
Company M: OLEOPLAN https://www.oleoplan.com.br/sustentabilidade/
Company N: JÁ FUI MANDIOCA https://jafuimandioca.com.br/quem-somos/
Company O: FRIBRAZTECH https://www.gov.br/agricultura/pt-br/assuntos/camaras-setoriais-tematicas/documentos/camaras-setoriais/fibras-naturais/anos-anteriores/apresentacao-institucional-grupo-aurantiaca.pdf
Citation
Rossi, D., Lermen, F.H. and Echeveste, M.E. (2024), "Circular product development strategies for sustainable production and consumption based on waste valorization", Management of Environmental Quality, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MEQ-04-2024-0179
Publisher
:Emerald Publishing Limited
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