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Crowdfunding green projects in Brunei: awareness and investing preferences

Shaista Wasiuzzaman (School of Business, Universiti Teknologi Brunei, Gadong, Brunei Darussalam)
Nurul Nabilah Hj Pungut (Ministry of Development, Bandar Seri Begawan, Brunei, Darussalam)
Muhammad Khaliq Syafie Md Don (School of Business, Universiti Teknologi Brunei, Gadong, Brunei Darussalam)

Management of Environmental Quality

ISSN: 1477-7835

Article publication date: 9 August 2021

Issue publication date: 5 October 2021

663

Abstract

Purpose

The objectives of this study are to determine the level of awareness of crowdfunding and green projects among Bruneians, to investigate the preference of Bruneians regarding funding through crowdfunding as well as to evaluate the willingness of Bruneians to use crowdfunding as a funding alternative for green projects in Brunei. In addition to that, this study aims to identify the effects of environmental awareness and environmental concern on the willingness to crowdfund green projects.

Design/methodology/approach

A total of 177 responses from an online questionnaire distributed via convenience and snowball sampling was used for data analysis. Frequency, descriptive, correlation and regression analyses are used to achieve the aims of this study.

Findings

The study finds that the awareness of the concepts of crowdfunding and green project is high among Bruneians, but the level of their familiarity of crowdfunding platforms and climate change issues is very low. Regression analysis carried out to test the effects of awareness and concern on willingness indicates that while environmental concern has a significant positive effect on the willingness to support crowdfunded green projects, environmental awareness is insignificant.

Originality/value

The study highlights that government policy should be aimed at not just increasing awareness but at increasing the knowledge of the impacts of climate change issue that will raise concern and improve participation of residents in green projects. The study focuses on a rarely studied population, the people of Brunei.

Keywords

Acknowledgements

The authors wish to acknowledge the anonymous reviewers and the editor for their comments and feedback which have significantly improved this paper.

Citation

Wasiuzzaman, S., Hj Pungut, N.N. and Md Don, M.K.S. (2021), "Crowdfunding green projects in Brunei: awareness and investing preferences", Management of Environmental Quality, Vol. 32 No. 6, pp. 1383-1400. https://doi.org/10.1108/MEQ-03-2021-0046

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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