Marketing library and information resources and services using social media platforms: the security question

Abstract

Purpose

Information resources and services are considered tangible assets which are valuable in decision making. Information can fulfill this function only if it is delivered via effective marketing at the end users’ doorsteps. The evolution of ICT, social media in particular, has created changes in all productive sectors and service-oriented organizations such as libraries. As well as discussing the need and use of social media by libraries for marketing efforts, this paper focuses on understanding the myriad of security implications that may exist.

Citation

Okike, B.I. and Oyeniyi, E.W. (2019), "Marketing library and information resources and services using social media platforms: the security question", Library Hi Tech News, Vol. 36 No. 5, pp. 7-10. https://doi.org/10.1108/LHTN-03-2019-0022