Discovery and analysis of global studies trend on digital transformation strategy: exploring challenges and opportunities

Abstract

Purpose

With the advent of transformational and digital technologies, companies are striving to integrate digital transformation strategy (DTS) into their business models to stay competitive. However, in many cases, the implementation of DTS fails because managers lack knowledge about the opportunities and challenges associated with this strategy.

Design/methodology/approach

First, a bibliometric analysis was conducted with data related to DTS from the Scopus database for the period 2011–2023 to identify scientific trends in the field of DTS. Subsequently, 2,363 documents were collected and analyzed using Vosviewer software. Finally, the opportunities and challenges within the field of DTS were identified as one of the latest trends through a meta-synthesis method.

Findings

The findings of this research highlight the current scientific trends in the field of DTS. Also, the challenges of implementing the DTS are lack of instructions and rules, financial weakness, lack of alignment, inappropriate organizational structure, lack of digital organizational culture, challenges related to employees, lack of a digital leader and cyber threats. In addition, DTS implementation opportunities can be divided into three groups: improving customer experience, improving business processes and strategic renewal and creation of new business models.

Originality/value

The present research introduces two key innovations. The first is to offer a summary of prior research in the field of DTS. The second is identifying the opportunities and challenges associated with adopting this strategy, which is one of the latest trends.

Citation

Khoshroo, M. and Talari, M. (2024), "Discovery and analysis of global studies trend on digital transformation strategy: exploring challenges and opportunities", Kybernetes, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/K-12-2023-2643