How do businesses achieve sustainable success and gain a competitive advantage in the green era?
ISSN: 0368-492X
Article publication date: 4 March 2022
Issue publication date: 25 September 2023
Abstract
Purpose
To attain green economic efficiency, small, micro and medium-sized firms must follow environmental paradigms. This research aims to discover the relationship between green intellectual capital, green entrepreneurial orientation, green marketing, green organizational culture and competitive advantage strategies to attain sustainable manufacturing business success.
Design/methodology/approach
Today, many companies have accepted their responsibilities, that their operations should not harm the environment. This paper aims to discover the relationship between green factors and competitive advantage strategies to succeed in sustainable manufacturing. The employees of the large manufacturing firms in China are the sample population of the present investigation. Through simple random sampling, surveys were distributed via email. The present study was a quantitative analysis. The analytical tool utilized here was structural equation modeling and SmartPLS program applications.
Findings
The empirical outcomes find that green intellectual capital positively influences competitive advantages and sustainable success in business. In addition, the impact of green entrepreneurial orientation on competitive advantages and sustainable success is positive and significant. The findings illustrated that green marketing is an essential factor in competitive advantage and sustainable success in business. Another point is that green organizational culture positively affects competitive advantages and sustainable success. Finally, competitive advantages have significantly affected sustainable success in business.
Practical implications
The outcomes help specialists enhance their practices to reflect sustainable business efficiency and competitive advantages.
Originality/value
This is the first study that examined businesses' sustainable success and green factors in a comprehensive model and using a specific sample of manufacturing companies based on green technologies.
Keywords
Acknowledgements
National Social Science Fund Project “Research on Enterprise Performance Improvement in the Process of Supply-side Structural Reform” (18BGL071).
Citation
Wang, W., Zhang, D., Wang, H., Zhu, Q. and Morabbi Heravi, H. (2023), "How do businesses achieve sustainable success and gain a competitive advantage in the green era?", Kybernetes, Vol. 52 No. 9, pp. 3241-3260. https://doi.org/10.1108/K-07-2021-0614
Publisher
:Emerald Publishing Limited
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