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Effects of feedback on individual creativity in social learning: an experimental study

Manli Wu (School of Journalism and Information Communication, Huazhong University of Science and Technology, Wuhan, China)

Kybernetes

ISSN: 0368-492X

Article publication date: 7 February 2022

Issue publication date: 5 May 2023

370

Abstract

Purpose

The study aims to develop a comprehensive theoretical model to understand the relationship between feedback and individual creativity in a social learning context. To achieve the goal, the study unravels the mechanism underlying the relationship between evaluative feedback and creativity development and examines the interaction effects between informative feedback and evaluative feedback.

Design/methodology/approach

The study draws on the stimulus-organism-response (S-O-R) framework to develop the research model. A laboratory experiment with a self-designed social learning platform was conducted to test the model. A total of 125 subjects participate in the experiment.

Findings

The empirical findings reveal that evaluative feedback affects creativity via intrinsic motivation and perceived feedback accuracy and informative feedback moderates the effects of negative feedback on intrinsic motivation and perceived feedback accuracy.

Practical implications

Organizations should be conscious of the role feedback plays in individual creativity development when building a social learning platform. Specifically, organizations can guide learners to provide favorable online feedback as well as train learners to cope with feedback effectively in creative tasks.

Originality/value

The study integrates feedback and creativity literature to propose three important mediators and examines the roles of the mediators in the process of creativity development in a social learning context, extending current understanding on the direct relationship between feedback and creativity. The study also complements the existing feedback literature by investigating the interactions between different types of peer feedback in the model of creativity development.

Keywords

Acknowledgements

The author thanks the editors and the anonymous reviewers for their constructive comments and suggestions on this paper. This work is supported by the Fundamental Research Funds for the Central Universities of China, HUST: 2021WKYXQN042.

Citation

Wu, M. (2023), "Effects of feedback on individual creativity in social learning: an experimental study", Kybernetes, Vol. 52 No. 5, pp. 1795-1815. https://doi.org/10.1108/K-07-2021-0602

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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