A systematic model of stable seller–buyer matching with true preference induction in E-commerce platform
ISSN: 0368-492X
Article publication date: 22 September 2022
Issue publication date: 28 November 2023
Abstract
Purpose
This paper mainly focuses on how to induce all members to represent members' true preferences for supply and demand matching of E-commerce platform in order to generate stable matching schemes with more social welfare of Multi-agent Matching Platform (MMP) and individually stable advantages than traditional methods.
Design/methodology/approach
An MMP is designed. Meanwhile, a true preference inducing method, Lower-Bid Ranking (LBR), is proposed to reduce the number of false preferences, which is helpful to solve the problem that too much false preferences leads to low efficiency of platform operation and supply and demand matching. Then, a systematic model of LBR-based Stable Matching (SM-LBR) is proposed.
Findings
To obtain an ideal transaction partner, the adequate preference ordering and modifying according to market environment is needed for everyone, and the platform should give full play to the platforms' information advantages and process historical transaction and cooperation data. Meanwhile, the appropriate supply and demand matching is beneficial to improve the efficiency and quality of platform operation, and the design of matching guidance mechanism is essential.
Originality/value
The numerical experiments show that, the proposed model (SM-LBR) can induce members to represent the model's true preferences for stable matching and generate effective matchings with more social welfare of MMP and individually stable advantages than traditional methods, which may provide necessary method and model reference for the research of stable matching and E-commerce platform operation.
Keywords
Acknowledgements
This work is supported by the MOE (Ministry of Education in China) Foundation of Humanities and Social Sciences for Young Scholars under Grant No. 20YJCZH035; the Heilongjiang Provincial Postdoctoral Science Foundation under Grant No. LBH-Z20029; the Planning Project of Philosophy and Social Science of Heilongjiang Province under Grant No. 19GLE331; the NSFC Major International (Regional) Joint Research Project under Grant No. 71620107003; the Key Program of the National Natural Science Foundation of China under Grant No. 71532004; the Program for Liaoning Innovative Research Team in University under Grant No. LT2016007; and the Fundamental Research Funds for State Key Laboratory of Synthetical Automation for Process Industries under Grant No. 2013ZCX11.
Citation
Gao, T.-G., Ye, Q., Huang, M. and Wang, Q. (2023), "A systematic model of stable seller–buyer matching with true preference induction in E-commerce platform", Kybernetes, Vol. 52 No. 12, pp. 6494-6520. https://doi.org/10.1108/K-05-2022-0684
Publisher
:Emerald Publishing Limited
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