Corporate reputation and reputation risk: Definition and measurement from a (risk) management perspective
Abstract
Purpose
The corporate reputation of a firm and reputation risk is becoming increasingly important because of the rise of social media and the ongoing globalization. While defining and measuring corporate reputation and reputation risk represent the first steps in corporate reputation (risk) management, there is no general agreement in defining and measuring these two terms. Hence, this paper aims to give an overview of the existing literature in this regard, discuss it with respect to the operability in corporate reputation (risk) management and, based on this, present a holistic and consistent approach to define and measure corporate reputation and reputation risk.
Design/methodology/approach
The paper gives an overview of the literature regarding definitions and measurement methods of corporate reputation and reputation risk. Moreover, it discusses such definitions and measurement methods with respect to the operability in corporate reputation (risk) management.
Findings
Based on an overview of the literature regarding definitions and measurement methods of corporate reputation and reputation risk, the authors present a holistic and consistent approach to define and measure corporate reputation and reputation risk.
Originality/value
The authors present an holistic and consistent approach to define and measure corporate reputation and reputation risk with focus on (risk) management purposes.
Keywords
Citation
Eckert, C. (2017), "Corporate reputation and reputation risk: Definition and measurement from a (risk) management perspective", Journal of Risk Finance, Vol. 18 No. 2, pp. 145-158. https://doi.org/10.1108/JRF-06-2016-0075
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited