Assessing the strategic needs of local territorial systems (LTSs): The case of a southern Italian province
Journal of Place Management and Development
ISSN: 1753-8335
Article publication date: 7 June 2018
Issue publication date: 3 October 2018
Abstract
Purpose
This paper aims to contribute to the literature on place marketing by focusing on the concept of strategic needs, i.e. the set of strategic priorities that a place could achieve in a medium- to long-term horizon to improve its development.
Design/methodology/approach
The research examines the strategic needs of four local territorial systems (LTSs), i.e. clusters of municipalities that share social, economic and spatial similarities, located in a southern Italian province, through an analysis of their competitive positioning over three temporal instants.
Findings
For each LTS, the analysis identified a number of development goals that local policymakers could pursue and the strategies most suitable to achieve the said goals.
Originality/value
This paper proposes a new methodological approach to set the development goals of local areas based on the simultaneous assessment of their attractiveness and competitive capacity.
Keywords
Acknowledgements
The research for this paper was carried out as part of the project A strategic place marketing model for the development of the Local Territorial Systems of the Province of Lecce funded by the Fondazione Cassa di Risparmio di Puglia.
Citation
Pino, G., Guido, G., Peluso, A.M. and Pichierri, M. (2018), "Assessing the strategic needs of local territorial systems (LTSs): The case of a southern Italian province", Journal of Place Management and Development, Vol. 11 No. 4, pp. 463-491. https://doi.org/10.1108/JPMD-08-2017-0076
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited