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Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

Kirk Hazlett APR, Fellow PRSA (Associate Professor, Communication/Public Relation, Curry College, Milton, MA, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 19 August 2013

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Citation

Kirk Hazlett APR, Fellow PRSA (2013), "Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile", Journal of Product & Brand Management, Vol. 22 No. 5/6, pp. 427-428. https://doi.org/10.1108/JPBM-10-2012-0205

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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