An introduction to the special issue on the past, present and future research on deliberate lookalikes
Journal of Product & Brand Management
ISSN: 1061-0421
Article publication date: 5 September 2019
Issue publication date: 10 September 2019
Abstract
Purpose
The purpose of this paper is to present the contemporary thinking on deliberate lookalikes and to provide a better understanding of its key forms (counterfeits, copycats and no-name imitations) and markets (deceptive and non-deceptive).
Design/methodology/approach
This editorial contains a review of current and past literature on deliberate lookalikes along with summaries of all the articles accepted for publication in the special issue on deliberate lookalikes. The guest editors used academic databases such as Web of Science to find the most representative scholarly work on deliberate lookalikes literature.
Findings
This editorial identifies pertinent research gaps in the literature on deliberate lookalikes. The five selected articles address some of these research gaps and provide useful insights on the purchase and usage of deliberate lookalikes along with directions for future research and ways to apply different research methods that could have important implications for scholars and managers.
Originality/value
The editorial and special issue extends the knowledge about the deliberate lookalikes and their effects on firms, brands and consumers. This work opens new avenues for the research about different forms and markets in the context of lookalikes.
Keywords
Acknowledgements
The authors are grateful to the global reviewers panel for the immense help and support in developing this special issue (in alphabetic order): Anahit Armenakyan (Nipissing University), Şahver Omeraki Cekirdekci (Dogus Universitesi), Ludovica Cesareo (University of Pennsylvania), Rita Coelho do Vale (Catholic University of Portugal), Bernard Cova (Kedge Business School), Cid Gonçalves Filho (Universidade Fumec), Nicholas Grigoriou (Monash University), Bianca Grohmann (Concordia University), Kalyanaram Gurumurthy (International University of Japan), Pramod Iyer (University of Texas Rio Grande Valley), Colin Jevons (Monash University), Ling Jiang (Universite du Quebec a Montreal), Nicola Kleyn (University of Pretoria), Daniela Langaro (ISCTE-IUL), Rasha Mostafa (Ain Shams University), Abhishek Pathak (University of Dundee), Vikas Singla (Punjabi University), Lucas Souza (Universidade Estadual do Ceara), Anna Torres (Universitat Pompeu Fabra), Uchila Umesh (Washington State University), Jeremy Wilson (Michigan State University).
Citation
Davcik, N.S., Sharma, P., Chan, R. and Roy, R. (2019), "An introduction to the special issue on the past, present and future research on deliberate lookalikes", Journal of Product & Brand Management, Vol. 28 No. 6, pp. 701-706. https://doi.org/10.1108/JPBM-07-2019-2464
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited