Brand Turnaround: How Brands Gone Bad Returned to Glory … and the 7 Game Changers That Made the Difference
Jim Harris
(Assistant Professor of Business Administration, Business Administration, St. Norbert College, De Pere, WI, USA)
209
Keywords
Citation
Jim Harris (2013), "Brand Turnaround: How Brands Gone Bad Returned to Glory … and the 7 Game Changers That Made the Difference", Journal of Product & Brand Management, Vol. 22 No. 5/6, pp. 428-429. https://doi.org/10.1108/JPBM-01-2013-0236
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited