Platform incentives, user engagement and knowledge collaboration performance in online knowledge community: a cross-cultural perspective
Journal of Knowledge Management
ISSN: 1367-3270
Article publication date: 5 August 2024
Issue publication date: 19 November 2024
Abstract
Purpose
The purpose of this paper is to analyze the effect and mechanism of platform incentives on users’ knowledge collaboration performance (KCP) and the configuration leading to high KCP in online knowledge communities (OKCs) in the post-COVID-19 pandemic era from a cross-culture perspective.
Design/methodology/approach
A survey method and a standard questionnaire were applied. The data was analyzed using multiple regression and fuzzy set qualitative comparative analysis.
Findings
The results indicate that, for both kinds of users, self-enhancement and communication positively affect the KCP. User engagement significantly mediates the relationship between communication and KCP and knowledge absorptive capacity moderates the relationship between user engagement and KCP. In contrast, material incentive positively affects the KCP of Chinese users, while hurting the cross-cultural sample. And the promotion of KCP for cross-cultural samples does not require a higher engagement and knowledge absorptive capacity, while paying more attention to short-term interests, such as communication and self-enhancement.
Research limitations/implications
The study only divides users into Chinese and cross-cultural foreign users, without a distinction between foreign users in different countries. In addition, the research is based on cross-sectional data and failed to try to explore the long-term effects of these incentives from the time dimension.
Originality/value
This study explores the incentive mechanism and configuration of OKC platforms to achieve high KCP for different users from a cross-cultural perspective. It provides new ideas and solutions for precise incentives for users of OKC platforms.
Keywords
Acknowledgements
The authors would like to acknowledge the editors and reviewers for their work and comments.
Funding: This work was supported by the Beijing Municipal Natural Science Foundation (9222012), supported by the National Natural Science Fund Project (71572015).
Conflict of interest:The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
Citation
Zhou, Y., Chen, J. and Cheng, B. (2024), "Platform incentives, user engagement and knowledge collaboration performance in online knowledge community: a cross-cultural perspective", Journal of Knowledge Management, Vol. 28 No. 10, pp. 2940-2975. https://doi.org/10.1108/JKM-01-2023-0021
Publisher
:Emerald Publishing Limited
Copyright © 2024, Emerald Publishing Limited