Thematic analysis: factors of food safety certification adoption among farmers in Malaysia
Journal of International Trade Law and Policy
ISSN: 1477-0024
Article publication date: 20 October 2023
Issue publication date: 8 December 2023
Abstract
Purpose
This study aims to identify the factors to food safety certification adoption among farmers in Malaysia.
Design/methodology/approach
This study was conducted qualitatively using a method of interviewing with unstructured questions. To identify the factors that influence and prevent the adoption of food safety certification among Malaysian farmers, nine (n = 9) agricultural industrial experts were randomly chosen.
Findings
Based on data analysis using thematic analysis, the respondent highlighted 14 factors to food safety certification. Specifically, the most frequent determinant highlighted by the respondent is enforcement (12). Additionally, it has been proven that the identified factors aligned with existing theories: technology, organization and environment (TOE) framework and eco-innovation theory. These theories help researchers to create effective strategies and produce significant findings from their research.
Originality/value
To the best of the authors’ knowledge, this study is the first to investigate food safety certification adoption among farmers in the Malaysian agriculture industry using the integration of the TOE framework and eco-innovation theory. The stakeholder is expected to receive the benefits of creating efficient campaigns to encourage more farmers to obtain food safety certification. This study provides further knowledge by improving the understanding of the processes involved in certification adoption, providing context-specific insights, best practices, policy guiding development and emphasizing the effects of certification on sustainability and competitiveness.
Keywords
Acknowledgements
This study was supported by Universiti Malaysia Pahang Al-Sultan Abdullah (RDU223410) and Majlis Amanah Rakyat (MARA).
Citation
Omar, M.S., Yusuf, M.F. and Cheng, J.K. (2023), "Thematic analysis: factors of food safety certification adoption among farmers in Malaysia", Journal of International Trade Law and Policy, Vol. 22 No. 3, pp. 192-208. https://doi.org/10.1108/JITLP-06-2023-0031
Publisher
:Emerald Publishing Limited
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