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A systematic review on halal cosmetic consumption: application of theory method context – attributes decision outcome framework

Halimin Herjanto (H-E-B School of Business and Administration, University of the Incarnate Word, San Antonio, Texas, USA)
Muslim Amin (Department of Marketing Strategy and Innovation, Sunway University Business School, Sunway University, Subang Jaya, Malaysia)
Mulyani Karmagatri (Entrepreneurship Department, BINUS Business School, Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia)

Journal of Islamic Accounting and Business Research

ISSN: 1759-0817

Article publication date: 21 June 2022

Issue publication date: 2 January 2023

1336

Abstract

Purpose

This study aims to offer a holistic halal cosmetic consumption framework by describing the current knowledge about halal cosmetics and presenting new directions for future research.

Design/methodology/approach

The theory, method and context–attributes, decision and outcome systematic review framework was used in this study. This study addresses the halal cosmetics literature published in the Scopus database: nonpredatory journals between 2010 and 2021.

Findings

This study found seven antecedent categories that affect four halal cosmetics consumption decisions. Those decisions led to three outcomes. In addition, behavioral theories were identified as the most frequent theory used to explain this phenomenon in personal and business settings.

Originality/value

To the best of the authors’ knowledge, this is the first systematic review of halal cosmetics consumption. This study explores the relevant theories, contexts, methods, antecedents and consumer decisions. Therefore, this study offers important insights into this phenomenon.

Keywords

Citation

Herjanto, H., Amin, M. and Karmagatri, M. (2023), "A systematic review on halal cosmetic consumption: application of theory method context – attributes decision outcome framework", Journal of Islamic Accounting and Business Research, Vol. 14 No. 1, pp. 58-79. https://doi.org/10.1108/JIABR-12-2021-0315

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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