RETRACTED: Unfolding design and technology for superior sales growth under moderating effect of technological environment
Journal of Enterprise Information Management
ISSN: 1741-0398
Article publication date: 30 November 2022
Issue publication date: 23 January 2025
Retraction notice
The publishers of the Journal of Enterprise Information Management wish to retract the article: Parkhi, S., Karande, K., Barge, P., Belal, H.M. and Foropon, C.R.H. (2022), “Unfolding design and technology for superior sales growth under moderating effect of technological environment”, Journal of Enterprise Information Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JEIM-07-2022-0253. It has come to our attention that a large portion of this article is taken, without attribution, from a dissertation submitted to the Arizona State University by S. Janani in 2020, “Impact of Firm Capabilities at the Marketing/Technology Interface”. The journal submission guidelines make it clear that articles must be original.
This article has been retracted at the authors’ request.
The publishers of the journal sincerely apologise to the readers.
Abstract
Purpose
Firms use design capability across the globe to compete and increase sales, e.g. Apple. However, the payoff from design know-how has been overlooked thus far. Academic research lags in this space despite the intersection of sales, technology and design in practice. This paper provides researchers and managers with implications of the interplay between design capability and technological market conditions to enhance a firm's sales.
Design/methodology/approach
Firms' capability design, and sales impact have been studied in this paper across different technological market conditions. Primary technological conditions of the industry under which firms operate are captured, which are technological intensity (TI), technological competitive intensity (TCI) and technological maturity (TM). Their interplay has been studied using panel data analysis, examining fixed and random effects.
Findings
Design is an important, interesting and non-imitable capacity that yields positive firm execution results. It provides an urgent differentiator and improves deal development. This study found that all four hypotheses are generally supported. The main finding is that, provided underlying technology is good, design significantly improves sales, but design alone cannot substitute for poor technology.
Practical implications
The results of this study link the three technological environment conditions, namely, TI, TCI and TM with sales growth. The authors find that design can and does add to superior performance, provided technological excellence exists prior. But, in the absence of good technology, design alone will hinder performance.
Originality/value
This paper examines the effect of firm design capability on sales growth. The paper finds a positive moderating effect of TCI and TM but a negative moderating effect of TI. The researchers believe these aspects of the design have not been studied before.
Keywords
Citation
Parkhi, S., Karande, K., Barge, P., Belal, H.M. and Foropon, C.R.H. (2025), "RETRACTED: Unfolding design and technology for superior sales growth under moderating effect of technological environment", Journal of Enterprise Information Management, Vol. 38 No. 1, pp. 1-13. https://doi.org/10.1108/JEIM-07-2022-0253
Publisher
:Emerald Publishing Limited
Copyright © 2022, Emerald Publishing Limited