Consumer adoption of mobile banking in Jordan: Examining the role of usefulness, ease of use, perceived risk and self-efficacy

Abstract

Purpose

The purpose of this paper is to propose and examine a conceptual model that best explains the key factors influencing Jordanian customers ' intention to adopt mobile banking (MB).

Design/methodology/approach

The proposed conceptual model was based on the Technology Acceptance Model (TAM). This was extended by adding perceived risk and self-efficacy as an external factors. Structural equation modelling (SEM) was conducted to analyse the data collected from the field survey questionnaires administered to a convenience sample of Jordanian banking customers.

Findings

The results showed that behavioural intention is significantly influenced by perceived usefulness, perceived ease of use, and perceived risk.

Research limitations/implications

Practical and theoretical implications for both Jordanian banks and researchers in the MB context are also discussed in the concluding section.

Originality/value

MB-related issues are yet to be examined empirically in the Jordanian context. This submission has attempted to fill this gap by empirically examining some of the important factors influencing the adoption of MB from the Jordanian customers’ perspective.

Citation

Alalwan, A.A., Dwivedi, Y.K., Rana, N.P.P. and Williams, M.D. (2016), "Consumer adoption of mobile banking in Jordan: Examining the role of usefulness, ease of use, perceived risk and self-efficacy", Journal of Enterprise Information Management, Vol. 29 No. 1, pp. 118-139. https://doi.org/10.1108/JEIM-04-2015-0035