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Understanding female students’ entrepreneurial intentions: gender inequality perception as a barrier and perceived family support as a moderator

Tuan Duong Vu (Institute of Business Administration, Thuongmai University, Hanoi, Vietnam)
Lan Phuong Bui (Faculty of Marketing, Thuongmai University, Hanoi, Vietnam)
Phuong Anh Vu (Faculty of Marketing, Thuongmai University, Hanoi, Vietnam)
Thac Dang-Van (School of International Business and Marketing, University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam)
Bao Ngoc Le (Department of Marketing, Posts and Telecommunications Institute of Technology, Hanoi City, Vietnam, and)
Ninh Nguyen (Graduate School of Business and Law, RMIT University, Melbourne, Australia and Center of Science and Technology Research and Development, Thuongmai University, Hanoi, Vietnam)

Journal of Entrepreneurship in Emerging Economies

ISSN: 2053-4604

Article publication date: 16 July 2024

Issue publication date: 2 January 2025

235

Abstract

Purpose

This study aims to examine how entrepreneurial climate, gender inequality perception and self-efficacy affect female students’ entrepreneurial attitudes and intentions, with the moderating role of perceived family support.

Design/methodology/approach

This study collected data from 466 female students studying at universities in an emerging economy, i.e. Vietnam. This study assessed the proposed relationships between the examined variables using partial least squares structural equation modeling.

Findings

The results reveal that entrepreneurial climate, as a stimulus factor, significantly influences organism factors, including gender inequality perception, self-efficacy and attitude toward entrepreneurship. Furthermore, gender inequality perception is identified as a barrier to self-efficacy, attitude toward entrepreneurship and entrepreneurial intention. Also, self-efficacy positively influences attitudes toward entrepreneurship and both factors jointly predict entrepreneurial intention. Lastly, perceived family support moderates the relationships between entrepreneurial intention and its antecedents.

Originality/value

This study extends the extant knowledge about the factors affecting women’s entrepreneurial attitudes and behavior, especially in emerging economies. This study’s findings assist university managers, policymakers and researchers in developing effective strategies to reduce the adverse effects of gender inequality perception and promote women's entrepreneurial behavior.

Keywords

Acknowledgements

The authors would like to thank the editor and reviewers for their constructive comments and suggestions. The authors would also like to thank all the participants in this research and Thuongmai University for their support.

Funding: This research is funded by Thuongmai University, Hanoi 100000, Vietnam.

Citation

Vu, T.D., Bui, L.P., Vu, P.A., Dang-Van, T., Le, B.N. and Nguyen, N. (2025), "Understanding female students’ entrepreneurial intentions: gender inequality perception as a barrier and perceived family support as a moderator", Journal of Entrepreneurship in Emerging Economies, Vol. 17 No. 1, pp. 142-163. https://doi.org/10.1108/JEEE-05-2024-0171

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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