Using the TOE theoretical framework to study the adoption of BIM-AR in a developing country: the case of Ghana

Abstract

Purpose

Building information modelling (BIM) and augmented reality (AR) are unique technologies in the digitalized construction industry. In spite of the numerous benefits of BIM-AR, its adoption has been at a relatively slow pace. The purpose of this study is to investigate how the factors within technology–organization–environment (TOE) framework influence the adoption of BIM-AR in the context of construction companies in a developing country.

Design/methodology/approach

By using a mainly deductive quantitative design, survey data were collected from senior management of built environment companies in Ghana using questionnaires. The study adopted a mixture of both purposive and snowball sampling approaches. Partial least squares structural equation modelling was used to analyse how the factors within the TOE framework explain BIM-AR adoption in Ghana.

Findings

Findings from the study show that the top three factors within the TOE framework that facilitate the adoption of BIM-AR include ICT infrastructure within construction firms; the size of the construction firm, which may influence the financial capacity to accommodate BIM-AR; and competitive pressure. The inhibitors of BIM-AR at the company level included external support and trading partners’ readiness.

Research limitations/implications

Implicit is that the significant factors will be useful to policymakers and companies in developing programs that appeal to non-adopters to aid in mitigating their challenges and further enhance BIM-AR adoption.

Originality/value

The value of this paper has been the use of the theoretical framework TOE to explain the adoption factors of BIM-AR in the Ghanaian construction industry. The originality of the paper is further anchored in consideration of BIM-AR, which is quite nascent in emerging countries.

Citation

Addy, M.N., Kwofie, T.E.E., Agbonani, D.M. and Essegbey, A.E. (2024), "Using the TOE theoretical framework to study the adoption of BIM-AR in a developing country: the case of Ghana", Journal of Engineering, Design and Technology, Vol. 22 No. 6, pp. 1913-1935. https://doi.org/10.1108/JEDT-02-2022-0096