Measurement and predictors of resilience among Latin American public relations professionals: An application of the Connor-Davidson Resilience Scale (CD-RISC)

Abstract

Purpose

It is well established that greater resilience buffers the negative effects of adverse events and conditions, allowing the affected individual to recover adequately. Resilience is a core trait for public relations practitioners, due to the challenging and pressure-laden nature of their work. However, as an individual-level trait, this phenomenon remains underexplored in the communication field. The purpose of this paper is to examine the dimensionality and measurement invariance of the 25-item Connor-Davidson Resilience Scale (Connor and Davidson, 2003), evaluate the level of resilience and identify predictors of resilience among Latin American public relations practitioners.

Design/methodology/approach

A population of 898 public relations professionals from 18 Latin American countries working on different hierarchical levels, both in communication departments and agencies across the region were surveyed.

Findings

CD-RISC global scorings show direct correlations with age, years of experience, type of organization, hierarchy and social media skills. However, education, salary, gender or working in an excellent, successful and influential communication department were not predictors of resilience. Additionally, results provide supporting evidence that the CD-RISC has good psychometric properties and can be used as a reliable and valid tool to assess resilience among Latin American public relations practitioners.

Research limitations/implications

As in any study using self-report measures, the results may have been influenced by participants’ acquiescence and need for social desirability. Greater participation is needed from some countries to allow for a more comprehensive comparative analysis.

Practical implications

Identifying factors that protect against negative outcomes is important for the development of strengths-based approaches that emphasize resilience. Moreover, in predicting the ability to tolerate stress and its negative effects, this study may help in the selection of personnel who will manage tougher job demands.

Originality/value

Research on the concept of resilience has gained substantial momentum over the past decades and has become a multidisciplinary field of research spanning a variety of theoretical and conceptual positions. However, practitioner resilience has not formally addressed in the public relations research, with the sole exception of the qualitative research conducted by Guo and Anderson in 2018 using a critical incident technique approach. This field provides an intriguing context to study resilience because practitioners are regularly engaged in work that may require the ability to “bounce back” from challenging work.

Citation

Moreno, A., Navarro, C., Molleda, J.-C. and Fuentes-Lara, M.C. (2019), "Measurement and predictors of resilience among Latin American public relations professionals: An application of the Connor-Davidson Resilience Scale (CD-RISC)", Journal of Communication Management, Vol. 23 No. 4, pp. 393-411. https://doi.org/10.1108/JCOM-01-2019-0004