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The new not normal

Peter Buell Hirsch

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 26 January 2022

Issue publication date: 3 March 2022

241

Abstract

Purpose

This study aims to examine the impact of an extended multi-year COVID-19 pandemic on corporate planning.

Design/methodology/approach

A review of trends in supply chain, manufacturing and human capital management arising from the COVID-19 pandemic.

Findings

Companies need to initiate fundamental review of their existing business models to adjust to long-term changes to the business environment created by the pandemic.

Originality/value

To the best of the author’s knowledge, there have been few comprehensive examinations of the business impact of a 5–10-year continuation of the COVID-19 pandemic.

Keywords

Citation

Hirsch, P.B. (2022), "The new not normal", Journal of Business Strategy, Vol. 43 No. 2, pp. 129-132. https://doi.org/10.1108/JBS-01-2022-0002

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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