The new not normal
ISSN: 0275-6668
Article publication date: 26 January 2022
Issue publication date: 3 March 2022
Abstract
Purpose
This study aims to examine the impact of an extended multi-year COVID-19 pandemic on corporate planning.
Design/methodology/approach
A review of trends in supply chain, manufacturing and human capital management arising from the COVID-19 pandemic.
Findings
Companies need to initiate fundamental review of their existing business models to adjust to long-term changes to the business environment created by the pandemic.
Originality/value
To the best of the author’s knowledge, there have been few comprehensive examinations of the business impact of a 5–10-year continuation of the COVID-19 pandemic.
Keywords
Citation
Hirsch, P.B. (2022), "The new not normal", Journal of Business Strategy, Vol. 43 No. 2, pp. 129-132. https://doi.org/10.1108/JBS-01-2022-0002
Publisher
:Emerald Publishing Limited
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