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Defining and cultivating creative citizenship in northern Thailand: enhancing urban livability through sustainable tourism

Pachernwaat Srichai (Center of Tourism Research and Development, Multidisciplinary Research Institute, Chiang Mai University, Chiang Mai, Thailand)
Archabaramee Thapatiwong (Department of Psychology, Faculty of Humanities, Chiang Mai University, Chiang Mai, Thailand)
Kingkaew Tistueng (Department of Community Development, Faculty of Humanities and Social Sciences, Lampang Rajabhat University, Lampang, Thailand)

International Journal of Tourism Cities

ISSN: 2056-5607

Article publication date: 29 July 2024

128

Abstract

Purpose

This qualitative investigation is one of a series of sub-investigations under an umbrella project to develop Lampang Creative Livable Tourist City. The aim of this paper is to explore the integration of sustainable tourism into the development of Lampang, a city in northern Thailand. By collaborating with government and private agencies, academics, community leaders and the people of Lampang to reskill and upskill core community groups in the city, the researchers hope to enhance active citizenship, develop relevant skills and foster leadership networks that boost Lampang’s appeal as a sustainable tourism destination.

Design/methodology/approach

Data were gathered from brainstorming meetings, focus group discussions, observations and in-depth interviews. After identifying key characteristics required for creative citizens of Lampang city, the researchers developed and implemented pilot curricula with five target groups. Activities were developed to nurture creative leaders and promote innovative use of traditional culture and lifestyle.

Findings

The findings revealed that targeted local curricula can harness the cultural capital of the local community and equip locals with a modern toolkit to lay the foundations for a creative, livable tourist city.

Originality/value

This study’s originality lies in its grassroots approach to defining creative citizenship. It captures local community perspectives on what constitutes a creative citizen. Moreover, this research demonstrates how custom-designed educational initiatives can effectively nurture a creative and resilient urban ecosystem. This offers a blueprint for culturally informed urban regeneration, highlighting the role of sustainable tourism in enhancing the city’s attractiveness and livability for both residents and visitors.

Keywords

Acknowledgements

This work received financial support from the Program Management Unit on Area Based Development (PMUA), Office of National Higher Education Science Research and Innovation Policy Council, the Ministry of Higher Education, Science, Research and Innovation (MHESI), Thailand and the authors were also supported by Chiang Mai University, Chiang Mai, Thailand.

Citation

Srichai, P., Thapatiwong, A. and Tistueng, K. (2024), "Defining and cultivating creative citizenship in northern Thailand: enhancing urban livability through sustainable tourism", International Journal of Tourism Cities, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJTC-01-2024-0034

Publisher

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Emerald Publishing Limited

Copyright © 2024, International Tourism Studies Association

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