Perceived service quality and life satisfaction: the mediating role of the actor's satisfaction-with-event

Abstract

The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that satisfaction with sporting events would mediate the relationship between PSQ and life satisfaction. Study 1 was conducted to translate the Perceived Service Quality questionnaire (PSQQ) (Brady & Cronin, 2011) into Chinese and to validate it for sporting events. Study 2 was conducted to examine the main hypothesis. The results indicated that satisfaction-withevent partially mediated the relationship between PSQ and life satisfaction. The results are discussed in terms of both the examined theories.

Citation

Chen, L.H., Chen, M.-Y., Ye, Y.-C., Tung, I.-W., Cheng, C.-F. and Tung, S. (2012), "Perceived service quality and life satisfaction: the mediating role of the actor's satisfaction-with-event", International Journal of Sports Marketing and Sponsorship, Vol. 13 No. 4, pp. 7-24. https://doi.org/10.1108/IJSMS-13-04-2012-B003