The crucial 'where' of motorsport marketing: is motorsport now "a race out of place"?

Abstract

This paper explains how the location of motorsports events is an integral part of the marketing of the sport of motor racing and of all its attendant commercial interests. Case studies of the major motorsports events staged in public street circuits in Australia are used to illustrate how the locations have particular symbolic significance that adds legitimacy to the sport of motor racing, and the messages and impacts associated with these events. The paper examines the wider significance of allowing special public spaces in cities to be used for motorsports events, and contends that the marketing of sporting events should not be considered independently of the major challenges facing the world.

Citation

Tranter, P.J. (2009), "The crucial 'where' of motorsport marketing: is motorsport now "a race out of place"?", International Journal of Sports Marketing and Sponsorship, Vol. 11 No. 1, pp. 55-74. https://doi.org/10.1108/IJSMS-11-01-2009-B005