Going global: the NBA sets its sights on Africa

Abstract

This paper examines the US National Basketball Association's choice of South Africa as the primary location for its 'Basketball Without Borders' camp, with the long-term future of basketball in Africa in mind. It explores the associated basketball and community outreach activities of the camp and analyses whether the NBA is meeting its objectives for development of the sport.

Citation

Means, J. (2007), "Going global: the NBA sets its sights on Africa", International Journal of Sports Marketing and Sponsorship, Vol. 9 No. 1, pp. 35-45. https://doi.org/10.1108/IJSMS-09-01-2007-B006