Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage

Abstract

Purpose

The purpose of this study was to identify existing users' acceptance of the multidimensional health and fitness features of wrist-worn wearable devices (WWDs) required for each stage of physical activity (i.e. before, during and after) and examine the relationship between its acceptance (i.e. knowledge acquisition, perceived usefulness and perceived ease of use) and the actual use of its health and fitness attributes.

Design/methodology/approach

Both qualitative and quantitative approaches were taken to analyze the relationships. A focus group interview was conducted (N = 9) to design the research model, including the operationalized definition of the study constructs. A questionnaire survey was conducted with respondents in South Korea (N = 480). Partial least squares structural equation modeling via Smart PLS 3.0 was employed to test the hypotheses.

Findings

When users learned to use fitness functions and perceived them as useful for physical activity without causing any difficulty, they tended to use those functions more, which provided enhanced health benefits in the digitalized interactive environment of WWDs.

Originality/value

This research is one of the first to examine the relationship between the perceived user value of WWDs and their actual usage within a digitalized and interactive environment. The results are expected to offer theoretical insights into how well users accept the health and fitness components of WWDs. Practically, it will build awareness of what makes users adopt and use WWDs, helping practitioners design better health promotions and campaigns associated with WWDs.

Citation

Hahm, J., Choi, H., Matsuoka, H., Kim, J. and Byon, K.K. (2023), "Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage", International Journal of Sports Marketing and Sponsorship, Vol. 24 No. 2, pp. 333-358. https://doi.org/10.1108/IJSMS-08-2022-0163