Is sponsorship still sponsorship?
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 July 2007
117
Citation
Chadwick, S. (2007), "Is sponsorship still sponsorship?", International Journal of Sports Marketing and Sponsorship, Vol. 8 No. 4, pp. 1-1. https://doi.org/10.1108/IJSMS-08-04-2007-B001
Publisher
:Emerald Group Publishing Limited
Copyright © 2007 by Winthrop Publications Limited