Abstract
The Victorian Major Events Company (VMEC), located in Melbourne, Australia, declares its mission as being “to attract major events of international significance to Melbourne and the State of Victoria”. VMEC is considered a world leader in its field. Peter Abraam (PA), interviewed by Con Stavros (CS), explains the role of VMEC in maintaining Melbourne's position as 'sporting capital of the world' in the context of global events development, the involvement of government sponsors and use of best practice, as demonstrated through the Formula One Grand Prix.
Keywords
Citation
Stavros, C. (2006), "Interview with Peter Abraam, CEO Victorian Major Events Company", International Journal of Sports Marketing and Sponsorship, Vol. 7 No. 4, pp. 6-11. https://doi.org/10.1108/IJSMS-07-04-2006-B004
Publisher
:Emerald Group Publishing Limited
Copyright © 2006 by Winthrop Publications Limited