To read this content please select one of the options below:

Spring is coming: WTA and tennis in China: An interview with Mr Fabrice Chouquet, director of WTA and Mr Guoqing Yi

Chengli Xu (School of Physical Education and Sports, Central China Normal University, Wuhan, China)
Jing Tian (School of Physical Education and Sports, Central China Normal University, Wuhan, China)
Cong Liu (School of Physical Education and Sports, Central China Normal University, Wuhan, China)
Yan Wang (School of Economics and Management, Shanghai University of Sport, Shanghai, China)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 6 February 2017

539

Abstract

Purpose

With the rapid economic development, China has been increasingly paying special attention to its sports and health industries. In October 2014, the State Council raised the goal to upscale the sports industry to the net worth of 5 trillion yuan by 2025. To gain further insights into the current development of tennis in China, especially the development of Women’s Tennis Association (WTA) tennis competitions, an interview with the director of Wuhan Opening Fabrice Chouquet and Mr Guoqing Yi of Wuahan Sport Investment Inc. was conducted. The paper aims to discuss these issues.

Design/methodology/approach

To gain further insights into the current development of tennis in China, especially the development of WTA tennis competitions, an interview with the director of Wuhan Opening Fabrice Chouquet and Mr Guoqing Yi of Wuahan Sport Investment Inc. was conducted.

Findings

The interview comprised a series of topics including motivators of tennis industries in China, the strategic position of China for WTA development, WTA choice of hosting city, effects of WTA competition events toward the hosting city, and the operation of WTA tennis competitions. Integrating the aforementioned topics with Wuhan Tennis Open, the interviewees also provided suggestions toward the future development of tennis industry in China.

Research limitations/implications

This study has several limitations that are of concern to researchers in the future. First, the interviewees of this research came from Wuhan Tennis Open. Though Mr Fabrice used to be the managing director of WTA in Asia, he only knows about women tennis in China, and his viewpoints have their own limitation. Therefore, the interviewee in the future has to be the person who could hold the opinion on tennis development in China at the macro scale. Second, the questions in the interview have a wide scale, but lack depth and penetration. For instance, the interview only relates to the motive of tennis development but does not go deeply into the relation between the above two aspects. Moreover, it mentions the problems related to the tennis development. It only concentrates on the tennis tournaments but does not discuss the tennis culture and the industry. These questions need to be considered when the authors research on the development of tennis in China in the future.

Originality/value

Through the analysis on WTA and tennis in China, the authors can understand the development of sports in China and the Chinese sports industry in recent years.

Keywords

Citation

Xu, C., Tian, J., Liu, C. and Wang, Y. (2017), "Spring is coming: WTA and tennis in China: An interview with Mr Fabrice Chouquet, director of WTA and Mr Guoqing Yi", International Journal of Sports Marketing and Sponsorship, Vol. 18 No. 1, pp. 106-115. https://doi.org/10.1108/IJSMS-05-2016-0021

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

Related articles