Doping scandals in professional cycling: impact on primary team sponsor’s stock return

Abstract

Purpose

The purpose of this paper is to examine the impact of doping scandals (n=25) in professional cycling Grand Tour events on the primary team sponsor’s daily stock return.

Design/methodology/approach

Event study methodology.

Findings

Overall it was found that during the time period and events under examination in this study doping scandals had no significant impact on the primary team sponsor’s stock returns.

Originality/value

There is limited research to explain the economic impact of widespread doping in cycling and its commercial shareholders. This study addresses this gap by examining the relationship between doping scandals in professional cycling and the daily stock return of the involved team’s primary sponsor.

Citation

Danylchuk, K., Stegink, J. and Lebel, K. (2016), "Doping scandals in professional cycling: impact on primary team sponsor’s stock return", International Journal of Sports Marketing and Sponsorship, Vol. 17 No. 1, pp. 37-55. https://doi.org/10.1108/IJSMS-02-2016-003