Youth Awareness of Tobacco Sponsorship as a Dimension of Brand Equity

Robert Sparks Ph.D (Leisure and Sport, Management Program, School of Human Kinetics, University of British Columbia, Vancouver, Canada V6T 1Z2)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 September 1999

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Citation

Sparks, R. (1999), "Youth Awareness of Tobacco Sponsorship as a Dimension of Brand Equity", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 3, pp. 12-36. https://doi.org/10.1108/IJSMS-01-03-1999-B003

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Emerald Group Publishing Limited

Copyright © 1999 by Winthrop Publications Limited

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