Commercial Sponsorship - The Development of Understanding
Tony Meenaghan
(Dept of Marketing, Graduate School of Business, University College, Dublin, Carysfort Avenue, Co Dublin, Ireland)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 March 1999
549
Keywords
Citation
Meenaghan, T. (1999), "Commercial Sponsorship - The Development of Understanding", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 1, pp. 11-23. https://doi.org/10.1108/IJSMS-01-01-1999-B003
Publisher
:Emerald Group Publishing Limited
Copyright © 1999 by Winthrop Publications Limited