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The impact of corporate social responsibility on educational management: evidence from learner tendencies

Purev Bolortuya, He Weida, Jean Tsitaire Arrive, Gutama Kusse Getele

International Journal of Sustainability in Higher Education

ISSN: 1467-6370

Article publication date: 6 January 2025

38

Abstract

Purpose

This study aims to examine the determinants of corporate social responsibility (CSR) in Chinese higher education institutions.

Design/methodology/approach

Using a sample of 352 students, this research uses partial least squares structural equation modeling to examine how educational aspects impact students’ choice of university selection in Chinese higher education institutions through the mediating role of CSR.

Findings

The empirical results indicate that educational aspects weakly influence students’ choice of university selection. In addition, the study confirms that CSR plays a significant mediating role, demonstrating a positive relationship between educational aspects and students’ university selection. This study sheds light on the relationship between educational aspects and students’ choice of university selection, highlighting the substantial impact of CSR as a mediator.

Originality/value

This research contributes novel perspectives on CSR integration with a focus on education for sustainable development, enriching the existing literature on CSR in higher education. By categorizing CSR into Carroll’s pyramid, this study reveals how factors related to education can, directly and indirectly, influence students’ university choices through CSR in Chinese higher education institutions. The findings suggest that Chinese higher education institutions can enhance student enrollment by innovating their educational aspects and CSR practices.

Keywords

Citation

Bolortuya, P., Weida, H., Arrive, J.T. and Getele, G.K. (2025), "The impact of corporate social responsibility on educational management: evidence from learner tendencies", International Journal of Sustainability in Higher Education, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJSHE-03-2024-0191

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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