Storytelling: a co-creative process to support value-based leadership

Abstract

Purpose

The purpose of this paper is to identify constraints and possibilities to develop a value-based leadership in manufacturing using storytelling as a co-creative method and process.

Design/methodology/approach

A multi-site case study was conducted in which storytelling was used as a data collection tool and co-creative process to explore dimensions in the company’s cultures that could provide a deeper understanding about the constraints and possibilities that exist for developing value-based leadership in manufacturing.

Findings

Storytelling has a positive impact on leadership and communication highlighting important aspects of the organizational culture to support sustainable development and innovation.

Originality/value

This study demonstrates how storytelling can be used by leaders in manufacturing to build cultures of innovation and sustainability. And identifies constrains and possibilities for developing value-based leadership.

Citation

Snyder, K., Hedlund, C., Ingelsson, P. and Bäckström, I. (2017), "Storytelling: a co-creative process to support value-based leadership", International Journal of Quality and Service Sciences, Vol. 9 No. 3/4, pp. 484-497. https://doi.org/10.1108/IJQSS-02-2017-0009