Corporate social responsibility, corporate reputation and intention to apply for a job: evidence from students in an emerging economy
International Journal of Organizational Analysis
ISSN: 1934-8835
Article publication date: 26 January 2023
Issue publication date: 12 January 2024
Abstract
Purpose
High-quality workforce is the most important source for competitive advantage, and thus all organizations attempt to attract and recruit young talents. This study aims to examine the relationships between corporate social responsibility (CSR), corporate reputation and intention to apply for a job in young individuals.
Design/methodology/approach
For empirical analysis, this study uses data collected from final-year students and fresh graduates in a developing city. This study uses structural equation modelling (SEM) to test the research model.
Findings
CSR is found to be positively and directly associated with intention to apply for a job. CSR is also positively and indirectly associated with intention to apply through the mediation of corporate reputation.
Practical implications
This study underscores the importance of CSR practices in enhancing corporate reputation and attracting talented young candidates. Accordingly, organizations can gain their competitive edge in a highly competitive environment.
Social implications
This study suggests that organizations should be more concerned about CSR practices for the sake of corporate reputation as well as community development.
Originality/value
This study is among the early attempts to examine the direct and indirect relationships between CSR, corporate reputation and intention to apply for a job in a developing city. The findings add to the growing literature suggesting that CSR may help organizations achieve competitive advantage regarding the attraction of prospective young talents.
Keywords
Acknowledgements
Declarations of interest: The authors declare that there is no conflict of interest.
Funding: None.
Data availability statement: The data that support the findings of this study are available from the corresponding author upon reasonable request.
Citation
Tien Thanh, P., Thu Ha, N., Thi Hong Ngoc, P. and Thuy Ha, L.T. (2024), "Corporate social responsibility, corporate reputation and intention to apply for a job: evidence from students in an emerging economy", International Journal of Organizational Analysis, Vol. 32 No. 1, pp. 17-34. https://doi.org/10.1108/IJOA-11-2022-3484
Publisher
:Emerald Publishing Limited
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