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Supply chain strategy, flexibility, and performance: A comparative study of SMEs in Pakistan and Canada

Syed Awais Ahmad Tipu (Department of Management, Marketing, and Public Administration, University of Sharjah, Sharjah, United Arab Emirates)
Kamel A. Fantazy (Department of Management, Marketing, and Public Administration, University of Sharjah, Sharjah, United Arab Emirates)

The International Journal of Logistics Management

ISSN: 0957-4093

Article publication date: 5 August 2014

2946

Abstract

Purpose

The purpose of this paper is to compare the supply chain strategy, flexibility, and performance relationships in the context of SMEs in Canada and Pakistan.

Design/methodology/approach

The research is based on a quantitative approach using a questionnaire survey from a total of 170 small and medium-sized Pakistani manufacturing companies. The current study draws upon the earlier work of Fantazy et al. (2009) for comparative purpose and employs path analysis technique.

Findings

The results partially confirm the findings of previous study on Canadian SMEs with regard to the relationships among strategy, flexibility, and performance in the context of supply chain. The survey results revealed that SMEs in Pakistan adopt followers strategy in order to achieve financial and non-financial performance. Whereas in the previous study, Canadian SMEs adopted innovative strategy and customer-oriented strategy in order to enhance their performance.

Originality/value

The literature did not reveal any study which attempted to compare supply chain strategy, flexibility, and performance of SMEs in developed and developing countries. The current study fills this important gap in the literature.

Keywords

Citation

Awais Ahmad Tipu, S. and A. Fantazy, K. (2014), "Supply chain strategy, flexibility, and performance: A comparative study of SMEs in Pakistan and Canada", The International Journal of Logistics Management, Vol. 25 No. 2, pp. 399-416. https://doi.org/10.1108/IJLM-01-2013-0001

Publisher

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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