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A structural relationship model of gender-role orientation and entrepreneurial intention: examining the mediating effect of motivational antecedents in Northeast India

Kiefe Heibormi Passah (Department of Commerce, School of Economics, Management and Information Sciences, North-Eastern Hill University, Shillong, India)
Nagari Mohan Panda (Department of Commerce, School of Economics, Management and Information Sciences, North-Eastern Hill University, Shillong, India)

International Journal of Gender and Entrepreneurship

ISSN: 1756-6266

Article publication date: 24 September 2021

Issue publication date: 4 May 2022

322

Abstract

Purpose

The paper presents a structural model to explain the relationship between various gender-role orientations (GROs) and motivational antecedents leading to entrepreneurial intention (EI). It examines the influence of GRO in the formation of EI among educated youths of Northeast India.

Design/methodology/approach

Using a structural equation modelling approach, the hypothesized model is tested on a sample of 642 post-graduate students from four different universities in Northeast India, a developing region with unique socio-cultural diversity. The mediating role of EI antecedents on the relationship between GRO and EI was examined after establishing the reliability and validity of the measurement model.

Findings

Results from the analysis support the hypothesized structural relationship confirming the influence of GRO on EI. The study also finds that androgynous individuals have a higher EI than their masculine or feminine counterparts.

Research limitations/implications

The study contributes to the understanding of EI determinants from a GRO perspective, especially in the industrially backward region of an emerging economy. It adds to the existing literature by empirically proving the role of gender orientation. The results have several policy implications for educational institutions and policymakers in emerging economies.

Originality/value

The paper re-examines the predictive value of the theory of planned behaviour (TPB) model from a GRO perspective and compares indirect effects of gender identity through motivational antecedents on EI. Whilst TPB predicted EI in Western and developed countries, using a more diverse sample provides strong empirical evidence in the context of a developing region.

Keywords

Citation

Passah, K.H. and Panda, N.M. (2022), "A structural relationship model of gender-role orientation and entrepreneurial intention: examining the mediating effect of motivational antecedents in Northeast India", International Journal of Gender and Entrepreneurship, Vol. 14 No. 2, pp. 167-187. https://doi.org/10.1108/IJGE-03-2021-0039

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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