Leveraging para-sport events for accessible tourism development in non-host cities: Tokyo 2020 Paralympic Games

Abstract

Purpose

This study aimed to explore Tokyo 2020’s non-host cities leveraging the Paralympic Games for accessible tourism development. Following their successful bid, the Japanese government launched a national initiative to promote an inclusive society, extending beyond Tokyo to include other regions and achieving the social model of disability. In particular, this study examined why and how non-host cities leveraged para-sport events for accessible tourism development.

Design/methodology/approach

We conducted multiple case studies focusing on three non-host cities that engaged in the national initiative from Tokyo 2020. Data was collected through semi-structured interviews with city employees from the authorities in October 2019 and the municipal council meeting minutes mentioning the initiative.

Findings

Thematic analysis identified contexts, strategic objectives, resources and means comprising the leveraging processes, differing from the previously suggested leveraging process. Notably, non-host cities embarked on leveraging when they realized alignment between their existing policies and the national initiative. Contrary to assumptions, our findings suggest that sport event leveraging does not always require pre-existing resources. This study also revealed the transfer of various resources (e.g. human, financial, social, image of the event) during the process. Additionally, non-host cities prioritize physical accessibility and a barrier-free mindset for accessible tourism development, diverging from typical sport event impacts on local tourism.

Originality/value

This research provides insights and lessons from Tokyo 2020, guiding future para-sport events. Focusing on the pre-event phase, our data not only enhances research quality by minimizing interviewee recall bias but also contributes to a deeper understanding of ongoing leveraging efforts.

Citation

Takata, K., Yamakita, R. and Aoyama, M. (2024), "Leveraging para-sport events for accessible tourism development in non-host cities: Tokyo 2020 Paralympic Games", International Journal of Event and Festival Management, Vol. 15 No. 4, pp. 518-537. https://doi.org/10.1108/IJEFM-02-2024-0023