Factors affecting the intentions of youngsters in switching to a virtual third place amidst the COVID-19 pandemic: the place attachment and push-pull mooring theory

Abstract

Purpose

This study aims to propose a theoretical model to investigate factors affecting the intentions of youngsters in switching to a virtual third place during the COVID-19 pandemic.

Design/methodology/approach

This study obtained 221 responses from Indonesian youngsters, which was used to validate the proposed model using structural equation modeling analysis.

Findings

The direct effect indicated that perceived behavior and social distance attitude were the most significant predictors of intention followed by boredom and place attachment (PA), and the indirect effect of loneliness and social presence. In addition, moderating impact contributed significantly by providing profound knowledge toward the result.

Originality/value

The combination of PA and personal traits based on the push–pull–mooring framework relating to the virtual third place adoption during the COVID-19 pandemic offered a comprehensive model that has not been explored extensively by previous studies.

Citation

Handarkho, Y.D., Khaerunnisa, K. and Michelle, B. (2023), "Factors affecting the intentions of youngsters in switching to a virtual third place amidst the COVID-19 pandemic: the place attachment and push-pull mooring theory", Global Knowledge, Memory and Communication, Vol. 72 No. 1/2, pp. 119-137. https://doi.org/10.1108/GKMC-06-2021-0105