Applying game theory to strategic moves
Abstract
Contends that to be a success businesses need both to create and capture value — but the processes for doing each are fundamentally different. Argues that business should be seen as a game and games have players, proposing a framework that helps strategists to broaden their thinking by identifying players and relationships. Contends the crux of the issue is that business is co‐operation when it comes to creating a pie and competition when it comes to dividing it up.
Keywords
Citation
Kippenberger, T. (1998), "Applying game theory to strategic moves", The Antidote, Vol. 3 No. 7, pp. 23-26. https://doi.org/10.1108/EUM0000000006593
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited