Survival of the fittest: learning to survive

Abstract

Details that, as a response to the 1973 oil crisis Royal Dutch/Shell, the joint Anglo‐Dutch international company (formed 1907) diversified into metals, nuclear power and several other new business areas — but some of these proved problematical. Looks at some of Shell's moves in various concerns and acquisitions but states that in a highly competitive world, survival is based on learning.

Citation

Kippenberger, T. (1997), "Survival of the fittest: learning to survive", The Antidote, Vol. 2 No. 7, pp. 4-5. https://doi.org/10.1108/EUM0000000006359